Built for your D2C category.

6×–20× on Meta, but delivered ROAS often sits below break-even after ~50% RTO.

6×–20× order ROAS, gutted by 25–35% RTO — see the delivered ROAS and per-style net margin apparel actually keeps.

Footwear returns at ~31% and runs 60–80% COD — see delivered ROAS and profit per delivered pair after every RTO, model by model.

57% gross margin, zero net — see delivered ROAS and per-SKU profit after size returns and RTO.

80% gross margin, still losing ₹74 an order — see delivered ROAS and per-shade net after every RTO and hygiene write-off.

A 4x supplement ROAS that's underwater once COD returns and expiry write-offs come out — see what actually lands.

A 3.5× ROAS on ₹15k–50k AOV hides a ~3% margin — one return flips the order negative. See delivered profit after every RTO.

Food and FMCG runs the lowest ad efficiency and the highest write-off rate of any D2C category — see the delivered-profit truth Meta hides.

The 4× ROAS on your baby catalogue hides a ~32% RTO rate and hygiene SKUs that write off in full — Margifi shows delivered profit on every order.

See delivered ROAS and net-after-RTO margin for a COD-heavy accessories brand — belts, sunglasses, wallets, fashion jewelry.

A 3× ROAS on kibble is usually a loss once heavy freight and RTO land — see the profit that actually delivers.

Meta's 4× on your cables and cases collapses after 18–25% RTO. See delivered ROAS and per-SKU margin after every return.