Product walkthrough
See the product. Then see it on a real brand.
Every screenshot below is the live product on a real Indian D2C brand's courier-confirmed numbers — brand and product names masked, nothing mocked up. Walk the screens, then open the same dashboard running live.
Open the live pilot dashboardReal pilot data · anonymizedStart on your own data
- Real courier-confirmed data
- Brand & product names masked
- No mockups, no seeded numbers
app.margifi.com/b/your-brand/overview
The walkthrough
Every screen, on numbers a courier confirmed.
Exactly what a founder sees, in the order a founder uses it — read the day, judge the campaigns, price the returns, cost the products, then let the reports come to you.
Read the day
One place to read the day and act.
Open the app, know where you stand — settled profit, what's still in flight, and the two metrics that need your attention.
Overview — net profit, courier-verified
Net profit after every cost, split into settled (courier-confirmed) and in-flight (still moving). Delivered revenue, delivered ROAS against your break-even, RTO rate against your target — and a plain-English line on what needs attention.
- Settled vs in-flight, never blended
- Delivered ROAS vs your break-even
- CAC, NC-ROAS, AOV and CAC payback on delivered basis
app.margifi.com/b/your-brand/overview?range=30d
Boards — your day at a glance, your way
Compose the metrics you actually open the day on into saved boards — reorder, save, done. The default board is a founder's morning read; the rest are yours.
- Drag the KPIs you care about into one view
- Per-user boards — yours, not your agency's
- Same courier-confirmed numbers everywhere
app.margifi.com/b/your-brand/boards
Campaign truth
The gap between what Meta reports and what survives to delivery.
Delivered ROAS is measured from real courier outcomes on settled orders. Orders still in transit are shown separately — never estimated.
True ROAS — order vs delivered, per campaign
Every campaign three ways: what Meta claimed at the click, what was confirmed, and what actually got delivered and paid for. The campaigns that only look good at the click stop hiding.
- Order ROAS vs delivered ROAS side by side
- Spend, attributed orders, CTR, CPM per campaign
- Sortable — find the money-losers in seconds
app.margifi.com/b/your-brand/ads
The funnel — where orders die between click and doorstep
Ordered → shipped → delivered, in one funnel, on any date range. See exactly which stage eats your margin and how much of yesterday's 'revenue' is still just hope.
- Order-to-delivered drop-off, stage by stage
- Any range — today to a full year
- Courier-confirmed basis, pending shown as pending
app.margifi.com/b/your-brand/rto
Attribution — which click actually built the order
UTM-id-based attribution joins ad spend to orders on campaign and ad ids — not last-click guesswork. Coverage is shown honestly, so you know how much of your spend is actually traceable.
- utm_id → campaign, utm_content → ad — clean joins
- Attribution coverage shown, not hidden
- Delivered outcomes per ad, not per click
app.margifi.com/b/your-brand/traffic/attribution
Ad Performance — every platform, blended against the truth
MER, delivered MER and AMER across everything you've connected — plus the honest gap between what platforms claim as purchases and what an ad can actually be traced to.
- Blended MER on real Shopify revenue
- Claimed vs attributed, platform by platform
- Where your spend goes, in one view
app.margifi.com/b/your-brand/ads
Meta drilldown — its own numbers, next to yours
Meta's spend, ROAS, CTR, CVR and cost-per-purchase exactly as reported, with a full campaign → ad set → ad breakdown — and delivered ROAS beside each row, so you see what the booked number became before you scale it.
- Campaign → ad set → ad breakdown
- Prospecting vs retargeting pacing
- Scale · Keep · Stop verdicts per campaign
app.margifi.com/b/your-brand/ads/meta
UTM Builder — attribution that stops breaking
Build consistent, id-based campaign links and save them to your bank. Canonical template: utm_id = campaign id, utm_content = ad id — the exact keys the attribution engine joins on.
- One template, every campaign
- Saved link bank for your whole team
- The reason attribution coverage stays high
app.margifi.com/b/your-brand/utm-builder
Returns & COD
Every RTO priced, every risky pincode known.
Delivery success and return rate are courier-verified — and the orders still recoverable get a call-list before they become RTO.
Returns & Delivery — where the margin leaks out
Delivered, returned, in transit and lost-to-returns in rupees — courier-verified, with the RTO rate trend and the real payment split. Courier-vs-Shopify reconciliation shows the orders your store thinks were fine but never arrived.
- Lost-to-returns priced in ₹, not just a rate
- RTO rate trend, courier-verified days
- Outcome breakdown: delivered · RTO · in transit · NDR
app.margifi.com/b/your-brand/rto
By region and pincode — where returns concentrate
Your bleeding regions ranked by settled RTO in rupees, then every region and pincode with confirmed, in-transit, delivered, RTO and COD split — sortable, searchable, exportable.
- Top bleeding regions in ₹ lost
- RTO rate per region, then per pincode
- COD vs prepaid share on every row
app.margifi.com/b/your-brand/rto/region
Delivery follow-up — recover orders before they become RTO
A prioritized call-list of undelivered orders for your team — highest value, most recently failed first, with the ₹ at risk and the ₹ already rescued by calling. Reveal a number, log what happened. Margifi surfaces; your team calls.
- NDR calling + COD→prepaid + out-for-delivery worklists
- Reattempt outcomes and NDR reasons, per attempt
- Phone reveal is access-gated and audit-logged (DPDP)
app.margifi.com/b/your-brand/followup
COD Intelligence — know a region before you ship to it
Your COD profile from real orders — COD-only, no prepaid blended in. Delivery rate, RTO rate, where COD concentrates, and the prepaid upside in rupees if your riskiest regions went prepaid.
- COD delivery rate vs RTO rate, courier-confirmed
- Where COD concentrates, region by region
- Prepaid upside priced in ₹
app.margifi.com/b/your-brand/cod
Product profit
Which products actually make money — not which sell most.
Delivered margin by product
Net contribution per product after product cost, shipping and returns — weighted by real delivery rate. A scale / keep / stop verdict on every SKU and a profit ladder showing exactly where margin goes: revenue → COGS → shipping → RTO → gateway → product profit.
- Scale · Keep · Stop on every product
- Where margin goes, cost by cost
- Top products by real contribution, not sales
app.margifi.com/b/your-brand/sku
COGS editor — landed cost per product, in seconds
Make + packaging cost per product drive margin live. Import or export CSV, see who's missing a cost, and watch COGS coverage climb — until every delivered rupee is costed and net profit stops being overstated.
- Per-product landed cost with margin preview
- CSV import/export, missing-COGS worklist
- COGS coverage tracked against delivered revenue
app.margifi.com/b/your-brand/sku?tab=cogs
Reports & setup
The numbers come to you — WhatsApp and email, your schedule.
Daily Report & Alerts — 18 reports you can enable now
Profit-truth daily snapshot, weekly delivered P&L, finance-grade monthly with GST, yesterday's COD-vs-prepaid cash — preview the template, enable it, pick who gets it, on which channel, at what time. Alerts fire when delivered ROAS drops below target.
- WhatsApp + email, per-recipient subscriptions
- Daily cash: COD awaiting payout vs prepaid collected
- ROAS-drop and margin alerts with an AI cause line
app.margifi.com/b/your-brand/report
Settings — connect everything yourself, in minutes
Shopify, Meta and your courier connect with OAuth or API keys — no pixel on your storefront, no developer. Your COGS, shipping costs, targets and team roles live here, so the math is yours, not a default.
- Shopify + Meta + courier, self-serve
- Your costs and targets drive every number
- Team roles — owner, admin, view-only
app.margifi.com/b/your-brand/settings
Every screenshot above is the live product on a real Indian D2C brand's courier-confirmed data — only brand and product names are masked. No mockups, no seeded demo numbers. Until a courier confirms an order, the product shows “—”, never an estimate.
The pilot measurement
The day courier truth went live, ≈3.6× became 1.47×.
Before courier truth, the pilot brand's delivered ROAS could only be estimated: ≈3.6×. The day confirmed courier outcomes replaced the estimate, it measured 1.47× — across 915 courier-confirmed orders. That gap is why this page shows real screens instead of mockups.
Estimated≈3.6×
Courier truth1.47×
Delivered ROAS on the real pilot brand, measured the day courier truth replaced the estimate — 915 courier-confirmed orders.
From connect to delivered profit — usually the same day.
- Connect ShopifyOAuth from Settings — orders and revenue flow in minutes. No pixel on your storefront.
- Connect MetaAd spend, campaigns and creatives join your orders. No developer needed.
- Connect courierDelhivery or BlueDart direct, or an aggregator like Shiprocket, iThink or Shipmozo — confirmed delivery outcomes start landing.
- Delivered profitAlready-confirmed orders show truth the same day; newer ones resolve as the courier decides them.
About the trial.
Yes — one full week of Insights on your own data. You set up an AutoPay mandate at signup, but the first charge only happens after your trial ends. Cancel any time during the week and you pay nothing.
Someone else's truth. Now see yours.
One week free on your own data — real delivered ROAS and net margin after every RTO, courier-confirmed.
Start your free weekFirst charge after trialOpen the live pilot dashboard