This page explains how to delete data held by Margifi (Margifi Private Limited, Surat, India). Find the section that matches you. If you are unsure, email admin@margifi.com and we will help.
The short version
- Brands: delete your brand in Settings (immediate), or email us (30 days to export, then deleted). Backups are cleared by day 90.
- Shopify merchants: uninstall the app. We act on Shopify's redaction request and delete your store's customer contact data within 30 days.
- WhatsApp number disconnected: messages and media for that number are deleted within 30 days.
- Customers of a brand: contact the brand. If you write to us, we forward your request to the brand within 3 business days.
- Facebook users: remove Margifi in your Facebook settings and email us to delete your data.
- Website visitors and form sign-ups: email us and we delete your details within 30 days.
- We confirm every completed deletion by email.
1. Delete your Margifi account and brand data
Option A: delete it yourself in the app (immediate).
- Sign in to the Margifi app as the brand owner and open Settings > Team & Account.
- Open Advanced · Danger zone. If you want a copy, choose Export my data (JSON) first.
- Choose Permanently delete and type DELETE PERMANENTLY to confirm. The brand and its data are removed from the live service straight away. Copies in backups are gone by day 90.
This deletes the brand, not your personal login (your name and email). To delete your login too, email us as in Option B.
Option B: ask us by email.
- Email admin@margifi.com from the account owner's email address with the subject Delete my account and the brand name.
- We delete your account data, integration data (orders, ads, catalogue, delivery) and WhatsApp messages and media from the live service within 30 days of your request. If you want an export first, say so in the email and we will send it before deleting.
- Copies in encrypted backups are cleared by day 90 after your request.
- If you simply cancel and do not ask for deletion, your data stays available for export for 30 days after the account ends and is deleted by day 90, as the Terms describe.
Some records we must keep by law, even after deletion:
- Billing records and invoices, as required by Indian tax and company law, currently up to 8 years.
- Consent and opt-out records for WhatsApp, for 3 years after your subscription ends, as proof of consent.
- Support emails, for 3 years after the last message.
2. Uninstall the Margifi Shopify app
- In your Shopify admin, go to Settings > Apps.
- Find Margifi, open its menu and choose Uninstall.
- 48 hours later, Shopify sends us a request to delete your store's customer data. We delete the customer contact data on all of your store's orders as soon as we receive it, and always within 30 days, as Shopify requires.
Shopify can also send us requests on behalf of an individual customer of your store. We honour those the same way. If you also have a Margifi account, delete it as in section 1 to remove the rest of your data.
3. Disconnect Meta ads or Google
- In the Margifi app, open Settings > Connections and choose Disconnect next to Meta or Google. We stop collecting new data from that account.
- To also remove Margifi's access on the platform side:
- Meta: in Facebook, go to Settings & privacy > Settings > Business integrations (or Apps and websites), select Margifi and choose Remove.
- Google: go to myaccount.google.com/permissions, select Margifi and choose Remove access.
- Data already synced stays in your reports until your account is deleted. To delete it sooner, email admin@margifi.com and we will remove it within 30 days.
4. Disconnect your WhatsApp number
- Disconnect the number in Margifi Engage settings, or remove Margifi as a partner from your WhatsApp Business account in Meta Business Suite.
- When Meta tells us the connection has been removed, we delete the WhatsApp messages and media for that number within 30 days.
- Consent and opt-out records are kept for 3 years after your subscription ends as proof of consent.
Your WhatsApp Business account and number belong to you and stay with Meta. Message charges are billed by Meta, not Margifi.
5. You are a customer of a brand that uses Margifi
If you bought from or received WhatsApp messages from a brand that uses Margifi, that brand decides how your data is used. Margifi processes it only on the brand's instructions.
- To stop WhatsApp messages, reply STOP to the brand. Margifi Engage stops the brand's business-initiated messages to you within 1 minute.
- To delete your data, contact the brand directly.
- If you cannot reach the brand, email admin@margifi.com with the brand name and your phone number. We forward your request to the brand within 3 business days and help them respond.
6. You used Facebook Login with Margifi
Margifi uses Facebook Login to connect Meta ad accounts and WhatsApp Business accounts. If you connected Margifi using your Facebook account:
- Open Facebook and go to Settings & privacy > Settings.
- Open Apps and websites (for business tools, Business integrations).
- Find Margifi, select it and choose Remove. This stops Margifi from getting any new data from your Facebook account.
- To delete the data Margifi already holds, email admin@margifi.com with the subject Data deletion request, and include the name and email on your Facebook account.
7. What happens next and how long it takes
- We acknowledge your request within 7 business days and complete it within 30 days.
- We may ask you to confirm your identity first, so we do not delete someone else's data.
- When deletion is complete, we confirm it to you by email.
If you are not happy with how we handled your request, you can raise it under our Grievance Policy. More detail on what we collect and keep is in our Privacy Policy.
Contact
Email admin@margifi.com, or write to Margifi Private Limited, 230, Ayodhyapuram Residency, Nr Valak Patiya, Valak, Surat City, PO: Sarthana, Dist: Surat, Gujarat 395006, India.
Version history
- v1.0, 27 October 2026: First published.