Features

Everything that's live. Nothing that isn't.

No roadmap padding, no “coming soon” screenshots. Every feature on this page ships in the product today — and anything that needs courier truth shows “—” until your courier confirms it, never an estimate.

Start your free week1 week free · first charge after trialSee a live brand
  • Courier-truth from 6 connections
  • Native Shopify + Meta
  • No pixel · no code · no data team

Truth & ROAS

Delivered ROAS, campaign by campaign

Order → confirmed → delivered ROAS side by side, reconciled against your courier's confirmed outcomes — with the decision already made: Scale, Keep, Watch, or Stop.
  • Order vs delivered ROAS per campaign, ad set and ad
  • Campaign flags on ROAS thresholds you set; SKU flags on delivered margin
  • Composable Scaleboard — hero KPI strip, saved boards, date controls

Spend and order ROAS are real pilot numbers. Per-campaign delivered ROAS reads “—” because courier truth doesn't join at campaign grain for this brand yet — and we don't estimate. Blended delivered truth is on the live demo.

True ROAS funnel

Order → Confirmed → Delivered, so you see exactly where the booked number decays into the real one.

Ad efficiency

CPM, CPC, CTR and blended CAC per campaign — courier-independent, useful from day one.

Attribution confidence

A visible unattributed bucket instead of quietly inflated attribution. Honesty about the gap is the feature.

Go deeper on True ROAS

Product Profit

Net margin per SKU, after every return

Contribution margin for every product — delivery-weighted, net of returns, shipping and RTO, with your own COGS editable in seconds. Find the bestseller that's bleeding you dry.
  • CM1 → CM2 → CM3 ladder per product
  • Dead-stock and scale flags on every SKU
  • Delivered margin, not catalogue margin

Illustrative ladder — yours computes from your own COGS and courier outcomes.

Go deeper on Product Profit

Returns & Delivery

Contest the NDR before it becomes an RTO

Every undelivered order in one queue ranked by the money at risk — with the courier's claim next to the courier's own record, and the number to call before the return leg starts.
  • NDR/OFD queue ranked by the money at risk
  • The courier's own reason, attempt count and timestamp per order
  • Courier-truth reconciliation — estimated vs confirmed, side by side

RTO by region, SKU & campaign

The rupee cost of every return, tied back to the campaign and pincode that bought it.

Six connections, one truth

Delhivery, Shiprocket, Shipmozo, iThink, Xpress Ship and BlueDart wired for confirmed outcomes.

Courier vs Shopify reconciliation

Where the platforms disagree, you see both numbers — and which one your bank will agree with.

Go deeper on NDR Recovery

COD Intelligence

Know a pincode before you ship it

COD vs prepaid split, RTO concentration by region, and the prepaid upside hiding in your riskiest pincodes — so you stop shipping orders that come straight back.
  • COD RTO rate and prepaid upside in ₹
  • Region and pincode risk concentration
  • Delivered vs collected, split honestly
Go deeper on COD Intelligence

Reports & Alerts

The morning report that names the leak

Every morning at the time you choose, on WhatsApp and email: what changed, what it costs in rupees, and the single move to make today.
  • Daily Brief — user-set time, WhatsApp + email
  • CEO, Marketing, Delivery and Finance report templates, per-report recipients
  • Threshold alerts with editable benchmarks
Go deeper on the Daily Brief

Traffic

What a visit is worth, not just how many arrived

Sessions from Google Analytics, buyers from Shopify, and profit from your courier's confirmed outcomes — joined, so a visit carries a rupee figure instead of a vanity count. Untagged traffic is shown at its real size rather than folded away.
  • Profit per session, over courier-confirmed days only
  • Sessions by channel, with Unassigned as its own row
  • Search Console clicks, CTR and average position

Sessions only. Profit is never split by traffic source — the identifiers needed to do that honestly are not on the orders.

Go deeper on Traffic

Platform

Built for multi-brand reality.

Portfolio view

Every brand's delivered ROAS and net margin side by side, one login — built for agencies and multi-brand owners.

Per-brand isolation

Row-level security at the database layer. Your data stays yours and is never sold.

CM:CAC & cohorts

New vs returning customers, CAC payback and cohort economics — on delivered contribution margin, not booked revenue.

Self-serve onboarding

Connect Shopify, Meta and your courier yourself in Settings — OAuth or API keys, minutes each. No pixel, no developer.

The honesty system

Courier-truth vs estimated is labelled on every number, and missing data reads “—”. A guess dressed up as profit is the thing we refuse to ship.

Daily data, reconciled

Meta spend, Shopify orders and courier outcomes pulled and recomputed daily into one delivered-profit picture.

What's next — the honest roadmap

Every feature above is live today.

Connect your stack and see your own numbers in it — older orders reconcile on day one.

Start your free weekFirst charge after trialSee a live brand