Roadmap
Built in the open. Badged honestly.
Three lists, three badges, no blur between them. If a card says Live, it's running on real brands today. If it says In build or Planned, it isn't — and we won't sell it to you as if it were.
Live
Running on real brands today.
Connect Shopify, Meta and your couriers in Settings, and every card below runs on your data.
Overview / Scaleboard
One screen for the whole brand — delivered revenue, net margin after RTO, and Scale / Keep / Watch / Stop flags per campaign. The number you actually banked, not the order count.
True ROAS
Meta spend against delivered, courier-confirmed revenue. The ROAS your account believes minus the orders that bounced — by campaign, ad set and ad.
Returns & Delivery
RTO and returns broken out by SKU, courier and pincode, so you see exactly where margin leaks before it shows up in the bank.
Product Profit
The CM ladder per SKU after COGS, shipping, fees and returns. The products that look like winners on revenue and quietly lose money on delivery.
COD Intelligence
COD's real cost to your margin — delivery rates, RTO drag by state and pincode, and the areas worth turning prepaid-only. The profit read on cash-on-delivery.
Daily Brief & Alerts
A modular daily summary on WhatsApp and email at a time you set, plus threshold alerts when a metric crosses your line. What changed, and what to do about it.
NDR/OFD call worklist
A worklist of orders stuck in transit or heading for RTO, ranked by the margin at risk — with the courier's own reason and attempt count on each — so your team chases the ones that matter.
DPA product-level attribution
Per-product ad spend from Meta catalogue campaigns joined to per-product delivered margin, so the SKU eating the budget answers for the margin it returns. Spend and delivered profit per product — not per-product ROAS, which the catalogue join can't support honestly.
Courier-truth reconciliation
Six courier connectors — Delhivery, Shiprocket, Shipmozo, iThink, Xpress Ship, BlueDart. Until a courier confirms, the number is a dash.
Settings & Connections
Connect Shopify, Meta and your couriers in Settings — no developer, no pixel, no code. Manual onboarding you finish yourself.
Multi-brand portfolio
Run several brands from one login and compare delivered profit side by side. Built for founders and agencies holding a portfolio.
Building
In build now — not live yet.
WhatsApp marketing and a shared team inbox, both on the same truth engine. They are not part of the ₹2,999 Insights plan — when they ship, the full suite is ₹9,999/month. If you subscribed before this change, you keep the terms you signed up under.
Engage — WhatsApp marketing
Broadcasts, Flows and WhatsApp→delivered-revenue attribution, wired to delivered margin instead of opens. Not live yet, and not part of the Insights plan.
Inbox — shared team inbox
A three-pane WhatsApp inbox where your team answers customers with order and delivery context in view. Not live yet, and not part of the Insights plan.
Planned
Planned — directions, not dated promises.
Where we push profit truth upstream next. We'd rather ship these late and real than early and estimated.
Checkout — COD risk-scoring at order time
Score a COD order the moment it's placed, so a parcel that was never going to stick never ships. A score is only worth shipping once the data behind it earns its place at your checkout.
More courier & marketing integrations
We keep widening the integration set — shipping, analytics, messaging — so more of your stack feeds the same delivered-profit picture.
The rule that governs all of it: every live number is courier-confirmed, and until the courier confirms, you see “—” instead of an estimate. A feature reaches you when the data behind it is real, not before.
Start with what's live.
If you're spending ₹2L+/month on Meta and bleeding on RTO, the core that fixes it is in the product right now.