Roadmap
What's live, what's in build, and where Margifi is going next.
The profit-truth core is live and running on your data today. The rest of this page is the honest part — what we're building now, and what we're exploring. The direction is simple: push profit truth further upstream, so you stop a bad COD order before it ships, not after the courier bounces it back.
One plan, ₹2,999/month or ₹29,999/year (GST extra). First charge only after your free week.
Live now
Insights is live today
Connect Shopify, Meta and your couriers in Settings, and the full profit lens is running on your data. Every screen below is in the product right now.
Overview / Scaleboard
One screen for the whole brand — delivered revenue, net margin after RTO, and where the day is heading. The number you actually banked, not the order count.
True ROAS
Meta spend against delivered, courier-confirmed revenue. The ROAS your account believes minus the orders that bounced — by campaign, ad set and ad.
Returns & Delivery
RTO and returns broken out by SKU, courier and pincode, so you see exactly where margin leaks before it shows up in the bank.
Product Profit
Net profit per SKU after COGS, shipping, fees and returns. The products that look like winners on revenue and quietly lose money on delivery.
COD Intelligence
COD's real cost to your margin — delivery rates, RTO drag and the pincodes worth turning off. The profit read on cash-on-delivery, not a vanity confirmation count.
Daily Brief & Alerts
A modular daily summary at a time you set, plus alerts when a metric moves. The one read that tells you what changed and what to do about it.
Delivery Follow-up Queue
A worklist of orders stuck in transit or heading for RTO, ranked by the margin at risk, so your team chases the ones that matter.
UTM Builder
Consistent, tagged links so Meta spend maps cleanly to delivered orders. Clean attribution starts at the link, not the dashboard.
Settings & Connections
Connect Shopify, Meta and your couriers in Settings — no developer, no pixel, no code. Manual onboarding you finish yourself.
Multi-brand portfolio
Run several brands from one login and compare delivered profit side by side. Built for founders and agencies holding a portfolio.
In build
Two products we're building on top of Insights
WhatsApp marketing and a shared team inbox — both wired to delivered margin, not vanity opens. Neither is live yet. When they ship, they're included on your Margifi plan at no extra cost.
Engage — WhatsApp marketing
Broadcasts, journeys and COD confirmation wired to delivered margin instead of opens. Coming soon, free on your plan at launch.
Inbox — shared team inbox
A three-pane WhatsApp inbox where your team answers customers with the order, COD risk and delivery status in view. Coming soon, free at launch.
Exploring
Where we're pushing profit truth upstream
These are directions, not dated promises. We sequence them honestly, and we'd rather ship a COD score when the network behind it earns its place at your checkout than dress up a thin one.
COD risk-scoring at checkout
Score a COD order against cross-brand delivery history the moment it's placed, so a parcel that was never going to stick never ships. A score is only worth shipping once the network behind it earns its place at your checkout.
Deeper cross-brand COD reliability network
The COD reliability signal compounds with every brand that joins. The more delivery history on the network, the sharper the read on a phone number or pincode you've never shipped to.
More courier & marketing integrations
Margifi connects with 42 tools today, with deep delivered-data sync live for the core. We keep widening the set so more of your stack feeds the same delivered-profit picture.
When the courier hasn't confirmed, Margifi shows a dash, not a guess.
Every number on the live product is built on delivered, courier-confirmed revenue. Until a courier confirms, you see “—” instead of an estimate. That rule governs what ships next too: a feature reaches you when the data behind it is real, not before.
Start with the part that's live today
If you're running ₹2L+/month on Meta and bleeding on RTO, the core that fixes that is in the product right now. Engage and Inbox land free on your plan when they ship.
One plan, ₹2,999/month or ₹29,999/year (GST extra). 1 week free, first charge after trial.