COD Intelligence · Live in Insights

Your courier says “Customer Not Available.” They never called.

Half of Indian COD losses aren't customers changing their mind — they're non-delivery claims nobody checked. COD Intelligence puts the courier's claim next to the customer's reality.

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The line no ad tool has
₹6,200 lost to returns
Forward + reverse shipping on every settled RTO in the period, added up.
Margifi returns and delivery — 86 delivered, 76 returned to origin, ₹6,200 lost to returns

The COD problem

729 orders in. 247 delivered.

COD is most of Indian D2C — and most of the loss. Between the order and the doorstep sit the reattempts nobody made, the calls nobody placed, and the RTO leg you pay for twice. Every ad dashboard stops counting at the click. The money is decided here.

Real pilot brand, last 30 days, courier-confirmed. In-transit orders stay uncounted until the courier decides them — never estimated.

Each RTO isn't one loss — it's a stack of them. You paid the ad, the forward shipping, and the return shipping, for an order your dashboard still counts as revenue.

Order booked₹2,759Courier claimsCustomer Not AvailableAttempts the courier logged1RTO — both shipping legs and repacking−₹220Meta dashboardstill shows the sale

Illustrative RTO journey — the pattern behind a fake NDR. Amounts vary by brand; the sequence doesn't.

Where the risk lives

RTO isn't random. It has an address.

On the pilot brand, Assam returned four orders in five. Delhi — a metro — returned one in two. Margifi breaks RTO out by state and pincode, on courier-decided outcomes only, so “COD everywhere” stops being a default and starts being a decision: prepaid-only pincodes, address checks where they pay for themselves, ad exclusions where nothing does.

Pincode-level risk is the difference between switching off a state and switching off the six pin codes inside it that cause the damage.

Live in the product today

Two tools that turn COD from a tax into a worklist.

NDR / OFD call worklist

Call the order before the courier ships it back

A prioritized list of every undelivered order, ranked by the money at risk — with the courier's claim beside the courier's own record: the reason it filed, the attempts it logged, when it last tried. Your team calls the orders worth saving while they can still be saved.
  • Ranked by the money at risk, refreshed from courier events
  • The courier's own reason, attempt count and timestamp per order
  • Out-for-delivery calls before the doorstep decision

Courier-truth reconciliation

The day the estimate met the courier

Margifi reconciles every order against the courier's confirmed outcome — delivered, RTO, or still undecided. No assumed RTO percentage, no modeled multiplier. On the pilot brand, the switch from estimate to truth rewrote every number that mattered.
  • Order-by-order confirmed outcomes, six courier connections wired
  • Undecided orders show “—”, never a guess
  • The same truth feeds ROAS, SKU margin and the Daily Brief

Ship to the orders that arrive.

Connect your courier and see your COD reality — by state, by pincode, by order — with a call list for the ones still worth saving.

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