From your courier's confirmed outcomes — delivered, returned or in transit — joined to the Meta spend and Shopify orders behind them. It's reconciled, not estimated. Until a courier confirms an order, the figure reads “—” rather than a guess. Older orders are usually already confirmed; newer ones resolve over a couple of weeks.

Margifi surfaces the cause behind a change — the campaign, SKU and RTO spike — and quantifies the cost in rupees. Where something is a projection, it's labelled as one. We don't dress estimates up as facts.

Insights is live — delivered ROAS, returns & delivery, product profit, COD intelligence, the daily brief, follow-up queue and more. Engage (WhatsApp marketing) and Inbox (shared team inbox) are in build, and they're included free on the same plan when they ship.

Yes — one full week of Insights on your own data. You set up an AutoPay mandate at signup, but the first charge only happens after your trial ends. Cancel any time during the week and you pay nothing.

In rupees via Razorpay — UPI, cards or netbanking — with a monthly GST invoice. Cancel any time from Settings; no lock-in, no contracts.