Live demo · real pilot data

This is a real brand's real month.

Live pilot brand — Indian ethnic-wear D2C (anonymized). 30 days to 21 Jul 2026, courier-confirmed (delhivery direct + courier-sync). Nothing here is illustrative — these are actual courier-confirmed outcomes, exported read-only and anonymized. Where truth hasn't settled yet, you'll see “—”. That's the product.

Ad spend · 30d

₹4,45,614

Courier truth

Order ROAS

5.07×

What Meta reports

Delivered ROAS

1.72×

below break-evenCourier truth

Break-even 1.85×

Delivered revenue

₹7,66,239

Courier truth

Est. net result · 30d

−₹57,068

a loss month, shown honestly

1.85× break-even

5.07×

1.72×

Order ROASDelivered ROAS

922 orders · 87% COD · AOV ₹2,759

Order ROAS · daily

Delivered ROAS · daily (courier-confirmed)

5 recent days show no delivered ROAS yet — courier outcomes still settling. Margifi shows “—” until they do.

Orders placed729 609 COD

Shipped672

Delivered247

Assam (78)79.5% RTO

Jharkhand (61)59% RTO

Bihar (135)56.3% RTO

Rajasthan (108)51.9% RTO

Andhra Pradesh (27)51.9% RTO

Chhattisgarh (20)50% RTO

Delhi (150)50% RTO

Haryana (111)49.5% RTO

Worst states by RTO — 60 days, courier-confirmed outcomes, n ≥ 15 orders.

CampaignSpend · 30dPurchasesOrder ROASDelivered ROAS

Catalogue — Audience Testing · CBO₹1,27,5912264.87×—

Video — Scaling · ASC+ · CBO (A)₹62,6201475.99×—

Video — Scaling · ASC+ · CBO (B)₹54,3621035.22×—

Banner — Scaling · ASC+ · CBO₹52,699894.94×—

Catalogue — Audience Testing · CBO (B)₹45,350885.74×—

Festival Banner — Seasonal · CBO₹36,277624.7×—

Campaign names anonymized; numbers real. Per-campaign delivered ROAS reads “—” because courier truth doesn't join at campaign grain for this brand yet — and we don't estimate. Blended delivered truth is in the reconciliation below.

Estimated basis≈3.6×

Courier truth1.47×

Measured on this brand the day courier-confirmed delivery went live (915 orders).

Your dashboard would look like this. With your truth.

Connect Shopify, Meta and your courier — older orders reconcile on day one.

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