Pricing

Pay for profit-truth, not another dashboard.

Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it.

Three plans. All in rupees. Quarterly or annual — no monthly, because delivered margin is a trend you read over a quarter, not a number you churn-hop. Start self-serve in minutes, or book a demo for the full stack.

Save ~17% annually

Prices shown per month, billed quarterly. GST extra. Cancel at renewal — no long-term contract.

Reporting

Founders who want the daily profit number on WhatsApp — no dashboard to log into.

₹999/mo

Billed quarterly — ₹2,997

Your morning profit brief, on WhatsApp, every day.

Daily WhatsApp profit brief — yesterday's revenue, spend & estimated net
Delivered-ROAS movement alerts
Low ad-balance & budget-pacing alerts
Spend-spike & anomaly pings
Weekly summary roll-up
No Insights dashboard or moat analytics

Reporting is deliberately thin — alerts, not analytics. When you want the SKU-by-SKU truth, move up to Core.

Start free trial

1-month trial · self-serve · live in minutes.

Bigger footprint? Let's price it together.

Two things aren't self-serve yet — by design. We price them when we build them for you, not before.

Agency / multi-brandOne login across every brand you manage, portfolio-level profit view, per-brand billing. Priced to your brand count.

COD Intelligence + CheckoutThe cross-brand COD reliability network and checkout risk-scoring module. Rolls out with your account; priced when it's live for you.

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Compare every plan, row by row.

Quarterly or annual. No monthly. GST extra on all plans.

Feature	Reporting₹999/mo	Core₹3,999/mo	Full₹7,999/mo
Daily Report & Alerts
Daily WhatsApp profit brief	✓	✓	✓
Delivered-ROAS & low-balance alerts	✓	✓	✓
Spend-spike / anomaly pings	✓	✓	✓
Weekly summary roll-up	✓	✓	✓
Profit Intelligence (Insights)
Insights dashboard	—	✓	✓
Delivered ROAS (after RTO)	—	✓	✓
Campaign profit (net, not vanity ROAS)	—	✓	✓
SKU delivered margin	—	✓	✓
RTO cost attribution	—	✓	✓
Blended CAC + full cost stack	—	✓	✓
Attribution
Last-click attribution — UTM (landing_site) + Pixel/CAPI	—	✓	✓
Campaign / adset / ad granularity	—	✓	✓
New-vs-returning split	—	✓	✓
Engage (WhatsApp)
Multi-agent WhatsApp inbox + CRM	—	—	✓
WhatsApp payment links (Razorpay)	—	—	✓
Broadcasts, flows & automation	—	—	✓
COD-confirmation & RTO-recovery flows	—	—	✓
WhatsApp → delivered-revenue attribution	—	—	✓
COD & COD Intelligence
COD Intelligence network (builds with your account)	—	✓	✓
Risk-based audience targeting	—	—	✓
Checkout risk-scoring module	Add-on	Add-on	Add-on
Support & access
Support	Community	Email	Priority + onboarding
1-month trial	✓	✓	✓
	Start	Start free	Book demo

Every plan includes a 1-month trial. Reporting and Core trials start instantly, self-serve; the Full trial includes the complete Engage workflow, set up with you. "Add-on" rows are priced when the module goes live for your account.

What you get in the Full trial.

One month of the full stack — Insights and Engage — set up with you. You get the complete Engage workflow: the inbox, flows, broadcasts and payment links, on your own WhatsApp number. You see your real delivered profit and the full Engage workflow before you commit a rupee to it.

Book your trial demo

Full Insights — delivered ROAS, SKU margin, RTO attribution, the whole stack
Full Engage — inbox, flows, payment links, attribution loop
Engage on your own WhatsApp number, set up with you
We set it up with you on the demo call

Why there's no monthly plan.

Delivered margin isn't a number you read once and churn on — it's a trend that only shows up over a quarter, after returns settle and RTO lands. Monthly billing rewards hopping in and out before the truth arrives. Quarterly and annual are the operator-honest commitment: long enough to see the profit picture, and annual gets you the best rate. No auto-price-hikes, no commitment beyond the term you choose.

Built for Indian D2C, billed in rupees.

One-click ShopifyConnect with OAuth; orders, line items, and fulfillment sync automatically.

Bank-grade isolationEvery brand's data is isolated; one account never sees another's.

DPDP-alignedCustomer phone numbers are hashed and encrypted; we never store raw numbers. See our DPA.

₹ billing via RazorpayPriced and invoiced in INR, GST-compliant.

No long-term contractsCancel at renewal; your data exports with you.

Pricing questions, answered straight.

Why is there no monthly plan?

Because delivered margin is a quarterly trend, not a monthly snapshot — returns and RTO take weeks to settle. Quarterly or annual gives you a real profit picture; annual gives you the best rate.

What's in the Full free trial?

A full month of Insights + Engage, set up with you on the demo call — the complete Engage workflow (inbox, flows, broadcasts, payment links) on your own WhatsApp number.

Self-serve or demo — which do I pick?

Reporting and Core are self-serve: sign up, connect Shopify and Meta, see your numbers today. Full is demo-gated because we set WhatsApp up with you so the cost stays capped. Book a demo →

Can I upgrade later?

Yes — start on Reporting or Core and move up whenever you want. Your account and history carry over.

Is delivered ROAS actually accurate?

For brands with the courier-truth layer live, delivered ROAS is courier-confirmed. Where courier data isn't connected yet, the number is clearly labelled estimated, with a confidence flag — we never show a precision we can't back.

Do you store my customers' phone numbers?

No raw numbers. Phone numbers are hashed and encrypted, with consent, under our DPDP-aligned DPA. The COD Intelligence network works on hashed identifiers, never plaintext.

See your real delivered profit. Start today.

Reporting and Core are self-serve — connect Shopify and Meta and read your numbers in minutes. Want the full stack with WhatsApp? Book a demo.

Start free trial Book a demo