Daily Brief · Live in Insights
Dashboards wait to be opened. The Daily Brief arrives.
Nobody opens a dashboard at 8am — and the leak doesn't wait for you to log in. The Daily Brief lands on WhatsApp and email at the time you set: what changed yesterday, what it's costing in rupees, and the single move to make today.
- WhatsApp + email, both live today
- Built on courier-confirmed numbers
- You set the time
What lands every morning
Three lines. One move.
The brief has a fixed anatomy, and it's deliberately short. Not twelve charts — the change, the cost, the move. If yesterday was fine, it says so and lets you get on with your day. If it wasn't, you know before your first meeting.
What changed
The metric that moved against you — delivered ROAS under break-even, an RTO spike in one state, a campaign whose delivered number quietly died.
What it costs in ₹
Not a percentage — rupees per day at your current spend. A leak priced in money gets fixed; a leak priced in ratios gets a meeting.
The single move
One concrete action for today — shift budget, pause COD in a state, call the top of the worklist. Not a list of considerations. A move.
WhatsApp + email
Both channels live today. WhatsApp for the founder who reads on the move, email for the record and the team — either or both, per report.
At the time you set
6am before the gym or 9am with the team — each report has its own send time. The brief fits your morning, not the other way round.
One report per reader
Four role templates, each scoped to what that reader decides: CEO the verdict, Marketing the campaign movers, Delivery the RTO and courier breakdown, Finance the P&L. Different reports, different recipients — not one brief forwarded four times.
Alerts with teeth
Thresholds you set. Alerts that bite.
The daily rhythm catches drift; alerts catch breaks. Set a threshold — delivered ROAS below target — and the alert fires when it crosses, not at tomorrow's send time. Your RTO ceiling and margin floor are editable per brand, and every report has its own recipients, so the alert reaches whoever owns the number.
Every alert carries the same anatomy as the brief — what crossed, what it costs, what to do — so nothing lands as a naked number.
Threshold alert · 11:42
Delivered ROAS crossed below break-even
Illustrative alert — thresholds, benchmarks and amounts are yours to set. The format is the real one.
Built on truth, not estimates
The same numbers the courier confirmed.
The brief isn't a second reporting system with its own arithmetic. Every number in it comes from the same courier-truth layer as the dashboard — delivered ROAS from confirmed deliveries, RTO from confirmed returns, six courier connections wired for truth. And when truth is pending, the brief says “—” too. A morning report that guesses is just the leak with better formatting.
Real pilot brand — 30 days to 21 Jul 2026, courier-confirmed. These are the numbers its brief reported.
Questions
Straight answers.
Whenever you set it. Each report has its own send time — 6am for the founder who reads before the day starts, 9am for the team stand-up. Change it in Settings anytime; the next send uses the new time.
Tomorrow morning, know the leak.
Connect your stack today and the first brief lands at the time you choose — what changed, what it costs, the one move.