For the first time I could see which campaigns were actually profitable after delivery — not just which ones had a good ROAS on Meta. Completely changed how I allocate spend.
Founder reviews
What D2C founders found when they saw the real numbers
Order ROAS was lying. Delivered profit told a different story. Here's what Margifi users say happened next.
Read the reviews ↓Real quotes. Real founders. No PR polish.
What founders are saying
Profit truth lands differently when it's your money
These are founders who moved from order ROAS to delivered margin. Specific wins, in their own words.
I was scaling a campaign that looked like ROAS 3.8x. Margifi showed me the delivered margin was negative after RTO costs. Killed the campaign the same day.
Running multiple brands, I needed one view across all accounts. Margifi gives me SKU-level margin per brand — my clients now get a profit brief every Monday instead of a ROAS report.
Setup took about 20 minutes. Connected Shopify and Meta. The dashboard had data the same day. No engineer needed.
I always knew RTO was a problem but I couldn't quantify it per campaign. Now I can. My ad manager finally has a number to optimise against.
The RTO attribution by SKU is the thing that surprised me most. Some of our bestsellers by orders were actually our worst products by delivered margin.
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What changes when profit truth is visible
The numbers that shift when you see delivered margin
Anonymised outcomes from Margifi users. No brand names — just what changed.
Campaign decisions
Wrong campaign, killed in a day
A COD-heavy apparel brand found their top-spend campaign had a delivered margin of –₹180/order after RTO costs. They cut the budget the same week.
SKU-level margin
Bestseller wasn't the most profitable
A fashion brand discovered their highest-order-volume SKU had the worst delivered margin once courier costs and RTO rate were factored in. They repriced within the quarter.
Attribution
Order ROAS and delivered ROAS moved independently
A multi-brand agency found that across 4 of their clients, order ROAS and delivered ROAS diverged by more than 30%. Spend decisions were being made on the wrong number.
RTO clarity
RTO cost per campaign, for the first time
An ethnic wear brand had no way to attribute RTO loss to specific ad campaigns. With Margifi, they could see which creatives drove high-RTO orders — not just high-volume orders.
Read full case studies →
Named-client case studies are published once results are verified and consented. More coming.
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Independent reviews, not just our own page
We believe honest reviews live where founders already look. Here's where you can read — and write — yours.
Product Hunt
Community ratings from early adopters and builders
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Leave a review on G2 →The honest answers
Fair questions. Direct answers.
We know you've seen dashboards that show great numbers and deliver nothing. So here's exactly how this works.
The data comes from your sources, not our estimates.
Margifi connects directly to your Shopify store, your Meta Ads account, and your courier partner. We read orders, ad spend, and delivery outcomes from the source. We don't fill gaps with averages or models — if a delivery outcome isn't confirmed by the courier, it's labelled as such.
Your delivered ROAS is the ROAS on orders the courier confirmed as delivered. Your net margin is revenue minus COGS, minus actual shipping cost, minus ad spend including GST, minus confirmed RTO losses. No estimates in the profit stack.
Questions about the data model? See how Insights works →
Every quote is from a real Margifi user. That's the rule.
We ask for first name, context (brand type, GMV bracket), and the specific thing that changed — not a polished blurb. If we can't attribute a quote to a real user, it doesn't appear on this page.
While we're early, some cards on this page are placeholder structures. We've marked them clearly so you know what's been replaced with real data and what hasn't. The testimonials here are founder-consented and unedited except for minor formatting.
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Ready to see your profit truth?
Stop scaling on order ROAS. Start with delivered margin.
Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it.
It turns Meta, Shopify and delivery data into profit decisions — SKU by SKU, campaign by campaign.
Reporting ₹999 · Core ₹3,999 · Full ₹7,999 — quarterly/annual only. No monthly billing.
No credit card required for the Reporting tier. Full tier includes a 1-month trial.