For Ethnic wear D2C
See the delivered ROAS Meta never shows you.
A well-run ethnic-wear catalogue posts 6×–20× ROAS on Meta. After ~50% COD RTO, delivered ROAS often sits below break-even. Margifi shows the real number — set by set, campaign by campaign.
- Delivered ROAS after every RTO, per campaign
- COD reliability scored before you ship
- Net margin per set — after returns & reverse logistics
Connect Shopify + Meta + your courier. No pixel, no code.
Real numbers from a Margifi ethnic-wear pilot (name withheld).
The COD problem
Why ethnic wear leaks margin on COD
A well-run ethnic-wear brand posts 6×–20× order ROAS on Meta — but that's the booked order, not the saree that got delivered and paid for. After ~40–50% RTO, COD failures, reverse shipping and COGS, delivered ROAS lands a fraction of that, frequently under break-even.
Profit truth
Scale on delivered ROAS, not order ROAS
Your 6× winner might be underwater
Meta counts the booked order, not the saree that got delivered and paid for. Margifi recomputes ROAS on courier-confirmed delivered revenue — per campaign, against your true break-even — so you scale on money that landed.
- Order-vs-delivered ROAS gap, per campaign
- Break-even ROAS marker on every campaign
- Delivered CAC — cost per order that actually arrived
Returns & RTO
See — and rescue — the returns eating your margin
Every refused kurta is a ₹180–240 dead loss you see weeks late
RTO runs 25–30% on COD ethnic wear, and returned festive pieces come back creased and unsellable. Margifi charges every return — reverse shipping + write-off — back to the exact ad and SKU, and flags which in-flight orders to call before they bounce.
- NDR & Out-for-Delivery calling worklist — which COD orders to call today Live
- Net margin after every RTO in the profit waterfall
- RTO & delivered margin by region / pincode
COD reliability
Score the COD order before you ship it
The same risky numbers and fake festive orders keep hitting you
With no per-customer signal, every COD ethnic order ships at full RTO risk. Margifi scores each phone number's reliability and quantifies the rupees you'd recover by converting your riskiest pincodes to prepaid.
- COD reliability score per phone (RTO Shield)
- COD → prepaid conversion upside, per pincode
- COD vs prepaid delivered-margin split
Products & catalogue
Know which designs make money after returns
A 2,000-SKU festive catalog hides which sets bleed
Fit-driven returns concentrate on specific designs — but come back mislabeled, so you never learn which SKU is return-prone. Margifi ranks every design by delivered profit and prunes the losers from your catalogue ads.
- Per-SKU delivered margin with Scale / Keep / Stop verdicts
- Dead-stock value + reinvest into low-RTO winners
- Catalogue / DPA product-level profit — cut loss-making designs from the feed Live
Meta reported 5.6× ROAS on the festive push. After 50% RTO and the cost stack, delivered ROAS was 1.56× — below our 1.85× break-even. We were scaling a campaign that lost money.
Ethnic-wear brand — Margifi pilot (name withheld)
Questions
Margifi for ethnic wear — FAQ
Meta counts revenue the moment an order is placed. Delivered ROAS counts only orders a courier confirmed delivered and paid — after COD RTO, cancellations and returns. On COD ethnic wear the two often differ 3–4×.
See your real delivered profit, ethnic wear.
Connect Shopify and Meta and watch order ROAS become delivered ROAS — net of every RTO.
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