Delivered Profit Intelligence — for Indian COD D2C
Your Meta ROAS is lying to you. See what actually got delivered.
In COD India, almost a third of your orders never arrive — but Meta counts them the second someone clicks. Margifi reconciles your ad spend and Shopify orders against courier-confirmed delivery data, so you finally see real delivered ROAS and net margin after every RTO. SKU by SKU. Campaign by campaign.
Connect Shopify + Meta & Google Ads in minutes. No pixel. No code. No data team.
The math Meta hides
You're not scaling. You're funding returns.
Order ROAS counts the sale at the click — before the COD order is confirmed, before the courier even tries to deliver, before the RTO lands back at your warehouse. By the time the truth shows up, you've already spent more on the same campaign.
The gap isn't rounding. It's your margin, leaking out one undelivered order at a time.
Illustrative. Your real figures come from your own courier-confirmed delivery data — Margifi computes them from yours, never from an estimate.
What you actually see
Four numbers Meta will never show you.
Each one needs courier-confirmed delivery data to exist — which is exactly why no ad tool has them. All four are live in Insights today.
Delivered ROAS, not order ROAS
The ROAS on orders that actually arrived and got paid for — reconciled campaign by campaign against your courier's confirmed outcomes.
- Order vs Confirmed vs Delivered ROAS, side by side
- Profit per campaign, not vanity ROAS
- Spot the winner that's quietly losing money
A campaign showing 4.0x order ROAS can be 1.8x delivered. You'd never know — until now.
Net margin per SKU, after returns
Contribution margin for every product, delivery-weighted and net of returns, shipping and RTO — with your own COGS, editable in seconds.
- CM1 → CM2 margin per product
- Scale / keep / stop flags on every SKU
- Find the bestseller that's bleeding you dry
Every RTO, priced and traced
The rupee cost of every return, tied back to the campaign and pincode that bought it — plus a follow-up queue to recover undelivered COD before it becomes a write-off.
- RTO rate by region, SKU and campaign
- Courier-vs-Shopify reconciliation
- Undelivered-order call list, RLS-gated
Know a pincode before you ship it
COD vs prepaid split, RTO concentration by region, and the prepaid upside hiding in your riskiest pincodes — so you stop shipping orders that come straight back.
- COD RTO rate and prepaid upside in ₹
- Region & pincode risk concentration
- A cross-brand reliability signal that compounds over time
The intelligence layer
It doesn't stop at the number. It tells you what to do.
Every morning, your brief lands on WhatsApp and email: what changed overnight, what it's costing you in rupees, and the single move to make today. Not 'ROAS dropped.' The campaign, the SKU and the RTO spike behind it.
Setup
Live in an afternoon, not a quarter.
Connect your stack yourself in Settings — OAuth or API keys, a few minutes each. No developer, no pixel, no onboarding call.
OAuth or paste keys. Orders, SKUs and COGS flow in.
Spend and campaigns from both, reconciled against real orders.
Delhivery, Shiprocket or iThink — the delivery truth.
Net margin after RTO, SKU by SKU — usually the same day.
Why you can trust the number
We'd rather show you a dash than a lie.
Every other tool fills in your delivered numbers with a multiplier and calls it profit. Margifi doesn't. Until your courier confirms an order's outcome, delivered ROAS reads “—”. A guess dressed up as profit is how you got into this mess. We won't add to it.
Built for the people who live and die on COD.
D2C founders
Ethnic wear, fashion, beauty, wellness — spending ₹2L+/month on Meta and sick of ROAS that never reaches the bank. See your real delivered profit, per SKU and per campaign, and act on it the same day.
Agencies & portfolios
Run every client brand from one portfolio. Delivered ROAS and net margin side by side — so you report profit, not spend, and become impossible to fire.
I ran Scalento's brands on Meta. The dashboard said 4x. Then half the COD orders came back, and not one tool subtracted the returns. So I built the one that does.
Dwarkesh Savaliya — Founder, Margifi — operator behind Scalento & Bizgrowth Ninja
Margifi is built and run by the team that lives this problem. Customer results will be published here as brands come off trial — no invented numbers.
Pricing
One plan. The whole truth.
₹2,999/month or ₹29,999/year, GST extra. Insights is live now — Engage and Inbox arrive on the same plan, free, when they ship.
Billed monthly. GST extra. Switch to yearly any time.
- Everything in Insights — delivered ROAS, RTO, SKU profit, COD intelligence
- Daily brief & alerts on WhatsApp and email
- Delivery follow-up queue to recover undelivered COD
- Multi-brand portfolio view for agencies
- Connects with 42 tools — Shopify, Meta, Delhivery, Shiprocket, iThink, Razorpay…
- Engage — WhatsApp marketing — included free at launch
- Inbox — shared team inbox — included free at launch
- 1-week free trial
- First charge after trial
- Cancel anytime
Questions
The things founders ask first.
No. A dashboard shows you what already happened, in the numbers Meta and Shopify hand it. Margifi recomputes your ROAS and margin against courier-confirmed delivery data — the part that decides whether you actually made money. No analytics tool does that.
Stop scaling on a number your bank doesn't recognise.
Connect Shopify and Meta, and see your real delivered ROAS and net margin after every RTO — plus the one move to make about it.
1-week free trial · first charge after trial · no pixel · cancel anytime