Insights — Live now
Decisions, not dashboards.
Insights reconciles your Meta spend and Shopify orders against courier-confirmed delivery data — then answers the only questions that matter: what got delivered, what it really earned, and what to do about it today.
Real pilot brand — 30 days to 21 Jul 2026, courier-confirmed. Not an illustration.
What Insights answers
Six screens. One question each.
Every screen answers a question your current stack can't — because every number in it is reconciled against courier-confirmed outcomes, or shows “—” until it can be.
Scaleboard / Overview
Where did yesterday's money go?
Net profit, delivered ROAS and the day's biggest leak on one screen — with Scale / Keep / Watch / Stop verdicts already made.
True ROAS
Which campaigns survive delivery?
Order vs delivered ROAS side by side, campaign by campaign, reconciled against confirmed courier outcomes — not platform-reported conversions.
Returns & Delivery
What is RTO actually costing?
Lost-to-returns priced in rupees, RTO by region and pincode, and a prioritized call list to recover undelivered orders before they ship back.
Ad Performance
Is Meta telling the truth?
Meta claimed vs Shopify actual — campaign → ad set → ad, blended MER across platforms, every figure checked against real orders.
Product Profit
Which SKU is bleeding margin?
Net contribution per product after returns and shipping, with your own COGS — editable in seconds, flagged scale / keep / stop.
COD for profit
Should this pincode get COD?
COD vs prepaid split, RTO concentration by region, and the prepaid upside hiding in your riskiest areas.
Benchmarks
Your RTO, against everyone else's.
RTO isn't one number — it's a distribution, and where you sit on it decides whether COD is a channel or a leak. Insights shows your rate per state and pincode, from courier-confirmed outcomes only.
Founders report 20–28% RTO as typical; high-COD fashion and ethnic wear runs 40–55%; PPCOD brands hold 1–2%. Benchmarks, not measurements — Insights computes yours from courier truth, or shows “—”.
Daily Report & Alerts — live
The report that reads itself — at your time.
Every morning: what changed overnight, what it costs in rupees, and the single move to make. Not “ROAS dropped” — the campaign, the SKU, and the RTO spike behind it.
- You set the time — 07:00 or 22:30, it's yours
- WhatsApp + email, per-recipient subscriptions
- CEO, Marketing, Delivery and Finance report templates
- Threshold alerts when a number crosses your line
Run tomorrow on delivered truth.
Connect Shopify, Meta and your courier — Insights does the reconciliation, you make the calls.