Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it.
It turns Meta, Shopify and delivery data into profit decisions — SKU by SKU, campaign by campaign.
Delivered ROAS is ad spend measured against the revenue that actually got delivered and paid — not the orders Meta counts at checkout.
Core plan · ₹3,999 · quarterly or annual · no monthly billing
Rebuilt every morning from Meta + Shopify + courier data.
Order ROAS looks great until the COD parcels come back. Margifi computes the four numbers that decide whether you actually made money — each one only possible because we read what the courier did, not what the checkout said.
Your ad spend against the revenue that was actually delivered and paid — campaign by campaign.
Meta reports ROAS on the click and the order. It stops at checkout. It has no idea the COD parcel came back.
A "4× campaign" with 35% RTO is really a 2.6× campaign. Only the courier outcome tells you which.
Real net margin on every SKU — after its own RTO rate, COGS, shipping and return-shipping.
Meta and your store report units sold and revenue. Neither subtracts the cost of the ones that bounced back.
Two SKUs at the same price can have 8% and 31% RTO. One funds the business; one quietly drains it. Courier data is the only way to tell them apart.
Rupee profit for each campaign after RTO, COGS, shipping and 18% GST on ad spend.
Meta optimises toward ROAS. ROAS is a ratio; it doesn't pay your salary. Two 3× campaigns can have opposite profit.
Profit needs the delivered side of the equation. Without the courier outcome, "campaign profit" is a guess dressed up as a number.
The rupee cost of every return-to-origin pushed back to the exact campaign, ad and SKU that caused it.
Nothing. RTO happens days after the click; Meta's report closed long ago.
You can't attribute a return you can't see. We tie each RTO event back to its order, its SKU, and the ad that bought it.
Revenue is where most dashboards start and stop. Margifi keeps subtracting until you reach the number that hits your bank — and shows you every step.
This is your daily profit estimate. As courier outcomes land for each order, the estimate becomes your confirmed delivered profit — every number carries the confidence behind it.
Every signal is pointed at delivered profit, not vanity ROAS. You open Margifi and you already know what to scale, what to kill, and what's about to break.
When delivered profit spikes or drops, you get the flag and the likely reason — a campaign, a SKU, a pincode cluster — not just a red arrow.
See where this month's delivered profit and cash are heading, on current spend and current RTO — before the month closes on you.
Your real acquisition cost across every channel, measured on delivered revenue — the number that tells you if growth is paying for itself.
Every campaign gets a verdict on delivered profit: scale it, hold it, or kill it. No more staring at a ROAS column wondering.
Spot the SKUs bleeding margin or sitting on your working capital, so you stop funding the losers out of the winners.
Margifi reads each order's UTM from Shopify's own record — no fragile pixel of our own to break — then layers in your existing Meta Pixel/CAPI to sharpen the match. Credit goes to the last click that drove the delivered order.
landing_site + Pixel/CAPIEvery order carries the UTM it landed with, straight from Shopify — then your own Meta Pixel/CAPI sharpens the match. Nothing of ours to block, no iOS signal loss, no modelled guesswork.
Drill from channel to campaign to adset to the exact ad — and see delivered profit at every level.
Split delivered revenue by new and returning customers, so you know what you're really paying to acquire.
See which ads sell which SKUs — and which of those SKUs actually deliver profit, not just orders.
Margifi connects your Meta, Shopify and delivery data and reconciles them into a single view of delivered profit. Connect once; the truth updates itself.
Spend, campaigns, adsets and ads — joined to orders by UTM, down to the single ad.
Orders, line items and fulfilment — the SKU-level detail every profit number is built on.
Delivered, RTO and in-transit outcomes from the courier — the layer that turns "ordered" into "actually earned."
The complete Core feature set, grouped by what it does for your bottom line. Starred features are the COD moat — the numbers Meta and parity tools can't compute.
landing_site (no pixel)Connect Meta, Shopify and your courier, and see your real delivered profit — SKU by SKU, campaign by campaign — in your first week.
Core — ₹3,999, quarterly or annual. No monthly billing.