Engage · WhatsApp, wired to profit

WhatsApp that knows which message drove a delivered, paid order.

Every other tool counts opens and clicks. Engage ties each broadcast, flow and reply to the orders that actually got delivered and paid — net margin, not vanity sends.

Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it. It turns Meta, Shopify and delivery data into profit decisions — SKU by SKU, campaign by campaign.

Included in Full · ₹7,999/mo · 1-month trial · quarterly or annual
The inbox

A shared WhatsApp inbox your whole team can run.

Real-time, multi-agent, built for the way a D2C support and sales desk actually works. Assign chats to agents, keep a full contact CRM, fire off approved templates, and drop quick replies without retyping the same answer fifty times a day. Nothing fancy to learn — it just works the way an inbox should.

👥 Multi-agent, real-time

Your team works the same WhatsApp number together, no collisions.

📇 Contact CRM + assignment

Every customer's history in one thread; route chats to the right agent.

Templates & quick replies

Answer faster, stay on-brand, stay WhatsApp-policy-clean.

Payments in the chat

Turn a COD conversation into a prepaid order.

The cheapest way to cut RTO is to never ship a risky COD order in the first place. Send a Razorpay payment link straight inside the WhatsApp chat — the customer pays before the parcel moves, and a shaky COD order becomes locked-in prepaid revenue. One tap, in the conversation, no redirect.

  • In-chat Razorpay links — pay without leaving the conversation.
  • COD → prepaid — lock in revenue exactly where RTO risk is highest.
Broadcasts & flows

Broadcasts and automation, built for operators.

Send broadcasts and run campaigns to the right list — then put the repeat work on autopilot. The visual flow builder lets you design multi-step journeys (welcome, confirmation, follow-up, win-back) without writing a line of code. Build it once; it runs for every contact, every time.

  • Broadcasts & campaigns — reach segmented lists, track what landed.
  • Visual flow builder — drag-and-drop multi-step automations, no code.
  • Triggers on real events — order placed, delivered, returned, abandoned.
COD automation — the moat

The COD muscle no generic WhatsApp tool has.

This is where Engage stops being a blast tool. COD-confirmation flows ask the customer to confirm before you ship — killing fake and half-hearted orders before they become returns. RTO-recovery flows chase undelivered parcels automatically, so your team stops burning hours on manual NDR calls. And risk-based targeting lets you treat a first-time, high-risk COD buyer differently from a proven repeat customer — using delivery history from the COD Intelligence network.

📞 COD confirmation flows

Confirm intent before you ship; stop fake orders at the door.

🚚 RTO recovery flows

Auto-follow-up on undelivered orders — no manual calling desk.

🎯 Risk-based audiences

Segment by COD reliability, powered by the COD Intelligence network.

See how the COD Intelligence network scores delivery risk

COD Intelligence stores phone numbers hashed and encrypted, with consent — never as raw numbers. DPDP-safe.

The attribution loop

From WhatsApp send to delivered net margin.

Here's the loop that only works on a profit platform: a customer gets your broadcast or flow, places an order, the order gets delivered and paid — and Margifi attributes that delivered margin back to the exact message that drove it. Not opens. Not clicks. Not order value that evaporates on RTO. You finally see which WhatsApp activity actually made money after every return.

💬
WhatsApp campaign
broadcast / flow / reply
📦
Delivered order
courier-confirmed, paid
💰
Net margin
after every RTO
No blast tool ties WhatsApp sends to delivered margin. Engage does — because it sits on the same profit layer that already computes your delivered ROAS.
See your full delivered profit picture
Built right

A real automation engine, not a workflow tool held together with tape.

Reliable per-contact automation needs real infrastructure. Engage runs on a native state machine — a dedicated queue and worker layer that holds each contact's exact place in every flow, even at thousands of conversations at once. One broken step never takes your whole account dark. It's the difference between automation you can trust with revenue and a workflow that quietly stops firing.

  • Native state machine — reliable per-contact state, built for scale.
  • Decoupled workers — a single failure stays contained; the rest keeps running.
More reach

More ways to reach — and recover — revenue.

Catch the orders that almost happened, and meet customers where they already are. Abandoned-cart recovery turns a dropped Shopify cart into a WhatsApp nudge that brings the buyer back. And omnichannel reach extends the same engagement layer onto Instagram and email — one place to run it all, more surfaces to win the sale.

🛒 Abandoned-cart recovery

Shopify cart drop → WhatsApp recovery flow that brings the buyer back.

🌐 Omnichannel reach

Instagram and email on the same engagement layer — one place to run it all.

WhatsApp that you can finally connect to your bank balance.

Stop counting sends. Start counting delivered margin. Engage ships inside Margifi Full — the full Insights profit layer plus the WhatsApp loop that ties campaigns to orders that actually get paid.

Full · ₹7,999/mo · quarterly or annual, no monthly · 1-month trial

Trial includes the full inbox and analytics; messaging cost is capped during your trial.