Platform · Shopify
Your Shopify orders, recomputed into delivered profit.
Margifi connects to your Shopify store with read-only OAuth in minutes — then reconciles every order against courier truth and your Meta spend. You see delivered ROAS, net margin per SKU after RTO, and which pincodes are quietly eating your COD margin. No theme edits, no pixel, no developer.
Connect Shopify in Settings via OAuth. Read-only access. Nothing is written back to your store.
What gets pulled in
Connect once. Your store data does the rest.
When you authorise Margifi, it reads your Shopify orders, line items, SKUs and any cost-per-item you've set. That order data is the spine — Margifi then joins your Meta spend and your courier's delivery outcomes on top of it, so profit is a fact rather than a hopeful multiplier.
Every order, line item and product cost — in one place
Margifi reads your Shopify orders, the SKUs in each one, the selling price, COD-vs-prepaid status and the cost-per-item you set in Shopify. That's the raw material for real margin — no CSV exports, no manual reconciliation.
- Orders, line items, SKUs and variants
- COD vs prepaid on every order
- Cost-per-item from Shopify, editable in Settings
Order ROAS becomes delivered ROAS
Margifi attributes your Meta spend to the Shopify orders it actually drove, then reconciles those orders against courier-confirmed delivery. The campaign that looked like 4x at the click often delivers far less once RTO is priced in — and now you can see it before you scale.
- Meta spend joined to real Shopify orders
- Order, confirmed and delivered ROAS side by side
- Net of RTO, so you stop scaling the leaks
Net margin per SKU, after returns — and which pincodes to avoid
Contribution margin for every Shopify product, delivery-weighted with your own COGS, plus a COD view that flags the regions where returns are draining your margin. The numbers your bank would recognise, product by product.
- CM1 to CM2 per SKU, after returns and shipping
- COD vs prepaid split and RTO concentration by region
- A scale / keep / stop flag on every product
The engine
Shopify shows what was ordered. Margifi shows what was earned.
An order confirmed isn't revenue delivered. RTO, COD non-delivery and ad-spend GST all sit between the two. Margifi reconciles three sources — your Shopify orders, your Meta spend, and your courier's confirmed outcomes — into one honest profit number.
Why you can trust it
Courier-confirmed, or it shows a dash.
Margifi never fills delivered ROAS, RTO or net profit with an estimate. Until your courier confirms an order's outcome, those numbers read “—”. The figures you act on are facts from your own store and your own courier — not flattering guesses.
The full stack
Shopify is the spine. Connect the rest in Settings.
Shopify tells Margifi what was ordered and fulfilled. Meta brings the campaign spend. Delhivery, Shiprocket and iThink confirm what was actually delivered and what came back. Margifi connects with 42 tools — set them up yourself in Settings with OAuth or API keys, no developer.
Questions
What Shopify founders ask.
Read-only OAuth scopes for orders, fulfillments and products. You approve them in your own Shopify Admin and can see exactly what's requested. Margifi never writes back to your store — it doesn't modify orders, products or settings, and it doesn't touch payment card details.
- 1-week free
- First charge after trial
- Cancel anytime
Connect your Shopify store. See real profit this week.
Read-only OAuth in minutes. Orders, SKUs and COGS reconciled against courier truth and Meta spend — delivered ROAS, SKU margin and COD risk, net of every RTO.
1-week free trial · first charge after trial · no theme or pixel changes