Your Shopify store.
Real delivered profit.
Connected in 90 seconds.
Margifi is the profit intelligence layer for Indian D2C — your real delivered ROAS and net margin after every RTO, plus what to do to improve it.
It turns Meta, Shopify and delivery data into profit decisions — SKU by SKU, campaign by campaign.
Authorise once. Everything syncs.
No API keys. No developer. No Shopify Plus required.
You enter your store URL, approve Margifi in your Shopify Admin, and syncing starts immediately. The whole process takes under 90 seconds.
Type your myshopify.com address. No passwords, no admin credentials.
Margifi requests read-only scopes. You see exactly what's requested in the Shopify approval screen.
Historical orders load automatically. Your first Insights dashboard is live within minutes.
Read-only access only.Margifi does not write to your Shopify store, modify your products or orders, or access payment card details. Your store data never leaves without your authorisation.
Exactly what Margifi pulls from your store
No surprises. Here is the complete list.
- Order ID and created date
- Financial status (paid / COD / refunded)
- Total order value and discounts applied
- Order tags and source channel
- SKU, product title, and variant
- Quantity and unit selling price
- Cost per item (if set in Shopify)
- Fulfillment status
- Courier name and tracking number
- Delivery outcome: delivered / returned / pending
- New-vs-returning flag
- Phone number — hashed only, used for the COD reliability network (COD Intelligence). Raw phone numbers are never stored.
What Margifi does not access — product descriptions, customer email addresses, payment card details, store passwords, or Shopify admin settings.
50 days of history. Loaded on day one.
Most analytics tools start empty. You wait weeks before the numbers mean anything.
Margifi is different. The moment you connect your Shopify store, we fetch up to 50 days of past orders automatically. No CSV uploads, no manual exports. Your first Insights dashboard loads with real data — delivered ROAS, net margin per SKU, and RTO attribution — from the first time you open it.
Shopify shows you what was ordered.
Margifi shows you what was earned.
An order confirmed is not revenue delivered. RTO, COD non-delivery, and ad spend GST eat into what Shopify shows as total sales. Margifi joins three data sources to rebuild the real number.
landing_site UTM — no pixel, no iOS signal loss.| Metric | Order view (what Shopify shows) | Delivered view (Margifi truth) |
|---|---|---|
| Revenue | ₹8,00,000 | ₹5,20,000 (after 35% RTO) |
| Ad spend (incl. 18% GST) | ₹2,36,000 | ₹2,36,000 |
| COGS + shipping | ₹2,56,000 | ₹2,50,400 |
| Net margin | ₹3,08,000 | ₹33,600 |
| ROAS | 4.0× | 2.6× |
Numbers are illustrative. Your margin depends on your SKU costs, actual RTO rate, and ad spend.
Your profit numbers update as your orders do.
Margifi uses Shopify's order and fulfillment webhooks. Every new order is captured within minutes. Every fulfillment update — shipped, delivered, returned — is reflected automatically.
No scheduled exports. No daily batches. Your profit metrics stay current as your business moves.
Shopify is the spine. The rest of the stack completes the picture.
Shopify tells Margifi what was ordered and fulfilled. Meta Ads brings the campaign spend. Your delivery partners confirm what was actually delivered and what came back. Together, they compute profit truth.
Connect your store.
See your real profit today.
No developers. No API keys. 90 seconds to connect.
The Shopify integration is included in the Core plan. Connect your store, link your Meta Ads account, and see your real delivered ROAS within the hour.
Quarterly and annual plans only. No credit card needed to start.