After RTOs, reverse pickups, ad spend, and COD charges — most brands find out they were profitable (or not) 30 days later. Margifi calculates your real P&L overnight and sends it to your WhatsApp at 9 AM.
// COD brands · 50+ daily orders · no dashboards
Chat on WhatsAppThe Problem
GMV is not revenue. Confirmed orders are not cash. Most analytics tools are built for prepaid brands in the West — they've never heard of COD.
You confirmed 200 orders. Maybe 120 deliver. Your Shopify shows ₹6L in revenue — money that doesn't physically exist yet. RTO cost hits later, silently.
Which Meta campaign drove delivered orders? Which drove RTOs? Which drove nothing at all? Most brands have no idea — and run the same campaigns daily.
By the time you reconcile GST, courier charges, and returns — the month is over. The bleeding campaign is gone. The damage is done.
How It Works
Margifi connects your Meta Ads, Shopify, and courier — and sends a diagnosed report before you've had your chai. No dashboards. No manual work.
Real Report · Live Data
No PDF. No link to click. No dashboard to open. The complete picture — profit breakdown, funnel, top ads, AI call — before you open Meta Ads.
What You Get
Two scheduled reports at 9 AM every day. Two real-time alerts that fire the moment something needs attention.
Full daily P&L — profit truth, cost stack, funnel, top ads, AI diagnosis. The complete picture of yesterday, every morning.
Meta ads summary — spend, ROAS, CPP, CPM, CPC, conversion rate, funnel breakdown. For every active brand, every morning.
When ROAS drops below your threshold, Margifi fires an alert immediately — before more budget is wasted on a campaign that stopped working.
When your Meta ad account wallet hits the warning threshold, you get an instant alert. Your campaigns won't pause without you knowing.
Funnel Intelligence
Margifi tracks your full Meta → Shopify funnel daily. Know at which stage buyers drop — and fix the right problem.
Features
No BI tools. No dashboards. A daily WhatsApp report that tells you what to do — not just what happened.
ROAS calculated on delivered orders — not placed orders. Know which campaigns are actually profitable and which burn budget on RTOs.
Every order tracked from confirmed → shipped → delivered or returned. Real fulfillment data, not Shopify's optimistic GMV view.
Exact reverse logistics cost calculated daily. Your true RTO burn broken down by zone, product, and campaign source.
Revenue minus COGS, shipping, ad spend (GST included), and RTO — on delivered orders only. The one number that matters.
If a campaign spends past threshold with zero delivered orders, Margifi flags it before you open Meta Ads. Every morning, before the damage compounds.
Each brand gets its own daily WhatsApp report. Know which brand deserves more budget and which needs immediate intervention.
Apply for Access
Phase 1 is live on 10 brands across fashion, apparel, and lifestyle D2C in Surat, Jaipur, and Delhi NCR. We onboard 1 brand per week.
Why We Built This
"We were running ₹1Cr/month in GMV across two COD brands and still didn't know if we were profitable until 30 days later. No analytics tool understood COD. So we built Margifi."
— Payal Meheta
Founder, Margifi
Dwarkesh Savaliya · Investor